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Many small businesses focus too much on acquiring new customers, when they should be devoting more attention to retaining and nurturing existing ones. According to consulting company Invesp, the probability of selling to a new prospect is 5-20 percent, while the probability of selling to an existing customer is 60-70 percent (1). When it comes …

13 Customer Retention Emails Every Small Business Should Utilize Read More »

Most brands realize the importance of having a solid social media presence but getting your digital marketing right isn’t always as easy as it might initially appear. With that in mind, this article aims to focus on Facebook. We’ll discuss the five best types of content to post to make your Facebook page grow. 1. …

5 Types of Content to Post on Facebook Read More »

The holiday season begins when businesses run their first promotions targeting year-ending sales. With this information considered, it is important to have a holiday sales strategy well ahead of time. Even with the uncertainty that surrounds every market cycle, the main goal for businesses around the holiday season is to have the best sales as …

Strategies to Create a High-Sale Holiday Season Read More »

The simple fact is that your business needs customer reviews to stay competitive. Some executives would scoff at that statement; others would acknowledge its truthfulness but argue that customer reviews are not an urgent priority for their organization. However, here are just a few of the key advantages that customer reviews offer: • Enhanced brand …

Why Customer Reviews Are Critical for Your Business Read More »