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Digital Coupon Marketing | eCouponGenie

13 Customer Retention Emails Every Small Business Should Utilize

Many small businesses focus too much on acquiring new customers, when they should be devoting more attention to retaining and nurturing existing ones. According to consulting company Invesp, the probability of selling to a new prospect is 5-20 percent, while the probability of selling to an existing customer is 60-70 percent (1). When it comes …

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